SuperZings Police Station
MagicBox Toys, 2018
Barcelona (Spain) and Shantou (China)
This would be the firm's first playset, all eyes were on this development.
THE TARGET GROUP
Children from 4 to 9 years old.
More than 400K units were sold during the first year in the market.
Best-selling toy during Christmas at Amazon Spain 2019.
One of the main focuses was on defining and designing the actions that could be taken with this toy.
It was important that they were related to the police topic. For that, I used films and stories as references, while I put myself in the shoes of a child imagining adventures.
One of the challenges was getting the bed trap to work properly.
Different parts of the model were printed on 3D to accomplish with ergonomic and technical standards.
After that, the final model was delivered to a model maker to create the pre-production model.
Product designer: Martín Pardiñas | Creative director: Andreu Sierro |
Project manager: Oriol Bella | Graphic designer: Marc Cassola | Illustrator: Marcel Massegu